Do We Live Too Much of Our Lives in the Ether?

With the rise of social networking sites such asquite possibly yes. In recent years, the amount of
Facebook and a shift towards e-commerce, email andChristmas shopping online has rocketed while the
internet based news, it's almost impossible not to findshops on the high street have reported reduced sales
yourself living an existence that is more and moreyear on year. Although many shops now offer an
geared towards the internet. The benefits of theonline equivalent as well as the traditional high street
internet are perhaps beginning to be outweighed bystore, the closure of shops through a combination of
the negatives but as a new study in the UK reveals,falling sales and the recession is a big pressure on local
people who spend an increasing amount of time onlinepeople and the safety of their jobs. While high street
are more likely to suffer from depression and lonleyshoppers can be safe in the knowledge that at least
and insular lives. So are we living too much of our livessome of the money they spend is supporting local jobs
in the ether or does the positive side of the internetand trade, buying online from abroad means less
outweigh the negative?money is being spent on home turf which collectively
Social networking is perhaps the biggest successcould put a large dent in the economy.
stories of recent times and helps to keep millions, if notAnother internet success story from recent years is
billions, of people connected right across the globe. Thethe rise of the price comparison website. With a
pros and cons of social networking are thick and fastgrowth year on year of 30-50%, price comparison
however and are regularly splashed acrosssites don't actually sell financial products but instead
newspaper headlines. Parents fears that youngsterscompare prices on behalf of clients before telling them
are vulnerable from criminals is one negative, while thewhich vendors are best for them.
number of people being arrested for crimes afterWhether looking for life insurance comparison or
posting incriminating evidence via social networking isresearching prices for wedding insurance, there really
also on the rise. More recently, individuals working inis a site for everyone whilst consumers have the
high profile professions such as politics and medicinepeace of mind inherent to using a FSA approved
have lost their jobs after posting sensitive or offensiveservice. When it comes to money however, the
information about clients and colleagues. Socialinternet is a haven for scammers and con-artists.
networking, it would seem, is a great way of keeping inMany consumers fall foul to email-based scams that
touch but should be used in an professional andoften see people unwittingly handing over their credit
sensible way to avoid falling foul to recent trends.card details, only to have their accounts flushed of
The ease with which products such as food andfunds within moments. When parting with money or
clothing can be bought online is a definite benefitseeking financial advice online, consumers are advised
experienced by merchants and buyers alike. But isto look for the FSA approved logo and are told never
favouring e-commerce actually damaging localto reply to suspicious emails asking for money or credit
businesses and the high street? Well, the answer iscard details up front.