Don't Be Distracted by the Shiny Objects of EMR and HITECH Incentives

One of the blogs that I like to read, The Healthcare ITphysician receives only 60 cents.
Guy, posted some good thoughts last week about theThen, consider the impact of denials: Gross charges
final MU rules for EMR and what physicians should dodenied by payers have grown over the last decade to
next. I liked his advice, which included:14-18% of all charges. That translates to $118,800 of
- "Don't be in a hurry to make an EMR/EHR decisionlost revenue for the typical primary care physician.
because of incentive payments; even if you start inSome other food for thought:
2012 you'll be eligible for full payments from Medicare- Denied, rejected, resubmitted and underpaid claims
($44k over 5 years) and you can start as late as 2016can cost you as much as $100,000 per month
to get full payments from Medicaid ($66k+ over 5according to the AMA.
years). If you're making EHR/EMR decisions based on- Your practice could be losing more than $75,000 per
other business benefits and not incentive paymentsyear in denied claims that are never resubmitted,
then you should continue that research andbased on multiple studies confirming that many
decision-making process."practices do not resubmit up to 50% of their denied
- "Do be in a hurry to use technology that helps withclaims.
office automation first (like document management,- Underpayment of approved claims has historically
patient relationship management, etc.). General officebeen as much as 35% lower than the contract
automation technology won't qualify you for incentiveamount.
payments but it will help reduce your costs and you'llWhat all of this means is that you could be bringing
run your business better. If you use the propermore money to your bottom line-without adding a
technology you save more in one year than you'll getsingle new patient or working another hour longer-or
back from incentive payments in 5 years."chasing the EMR incentive. Naturally, we believe the
His second point is especially important, from my pointbest way to do this is by fully utilizing the best possible
of view. Too often, we are entranced by the latestmedical billing software and insurance claims
idea to generate revenue or build business, and we'reprocessing best practices to insure that your claims
distracted from the tried and true techniques forare clean, your appeals submitted and collections are
maximizing revenue we've already brought in the door.as high as possible. And if you do those things, you will
A doctor I know has a good expression for it:not only put more in your pocket than you will with the
"Stepping over dollars to pick up pennies."HITECH incentives, but you will have a better-run
A good example of this is that $44,000 incentive,practice overall, as The Healthcare IT Guy mentioned.
which every EMR company is waving in your face.I'm not saying you should ignore EMRs and other
The $44,000 is a tantalizing figure, no doubt about it.technology. You should certainly seriously consider an
But did you realize that you could earn a great dealEMR for your practice, if it makes sense for your
more than that through improved medical billing andpractice.
collections?We just don't want you to be distracted by that shiny
Let's start with the fact that it's not uncommon forobject and miss out on money you've already
medical practices to report a gross collection rate ofearned-and deserve.
60 percent or less, according to The Physician BillingBecause we believe you deserve the dollars...as well
Process: 12 Potholes to Avoid in the Road to Gettingas the pennies.
Paid. That means for every $1 of services billed, the