Employer Biometrics - Worth the Cost For Health Care Cost Reduction?

As employers throughout United States are trying tohealth risk questionnaire, thinking that employees make
stave off rising healthcare costs, there is much talktake it from there once they have information, are
and lots of creative action to lower healthcaremerely wasting their wellness investment unless those
premiums and increase the health of our workforce.assessments are coupled with some tool that also
As many employers embark on a employer centricinspires behavior change. People simply do not change
"wellness program", often, they think that the mosttheir behavior as a result of information, they need
important first step is to encourage and provide ansome other motivation. And note, many Health Risk
easy venue to gather basic biometrics... these oftenQuestionnaires do not REQUIRE employees to put in
include, in addition to weight, BMI, and blood pressure,specific biometrics.
lipid panel and fasting cholesterol.You can get started with digital tools by having
And it isn't a bad idea. Getting individuals to "know theiremployees complete all the lifestyle information and
numbers" that can indicate a propensity for high riskestimate their biometric levels. In this way, if your digital
diseases such as cardiovascular disease, diabetes, etc.tools also include behavior change modules, your
can be critical to the individual personally engaging in hisemployees can get going on behavior change, the
or her health and taking steps to getting healthier. InREAL outcome that the employer wants to promote
addition, because these prevalent high risk diseasesin the first place, right?!
are creating much of the health care costs for anyStarting this fall, there is more reason to question the
employer, getting employees to know their numbers ispotential redundancy of employers paying for a
a great first step to start a wellness program.separate biometrics gathering for their employees.
However, running tests costs money. There are manyUnder new legislation, employer health plans MUST
terrific biometric companies who can now bringfully cover many preventive services and
licensed health care professionals to the workplace totests...meaning that even co-pays for these services
run these tests for employees...making it convenientwill be going away for employees. So, employees will
and increase the odds that employees will participate.be further motivated to engage in preventive physicals
Depending on which tests are included, these tests willand testing because it is "already paid for " in the
generally cost between $30-$50 per person tested.premiums that employees are sharing. A recent article
But these costs add up. If you are leading a 200in the New York Times explained this new legislative
person company, you don't have an extra $10,000 tomandate:
run tests that may or may not prompt healthy actionSo back to the question: Should you, the employer
by your employees. And to boot, for those employeesgather the biometrics of your employees? Of course, it
who are getting their annual physicals as they should,depends! Consider the following:
their physician is likely repeating most of the same1) Are you ready for the doubling up of costs because
tests...the cost of which you are also paying, eitherthose employees who are or will likely be engaged in
through insurance premiums or through costs passedannual physicals that you will likely be duplicating paying
to you if you are self-insured. Some companies arefor tests?
also questioning the need and wellness advancement2) Are you going to DO something with the biometrics
effectiveness of running annual biometrics programs.to motivate employee behavior change?
For employers with employees under the age of 35,3) Are annual biometrics really necessary for a
many advise that it is purely a waste of money to testmajority of your employees due to the age range of
biometrics annually. There is just not much likelihood ofyour employee population?
significant change in measurement in a youngerRemember, it IS important to consider the goals of
population.your wellness initiative and exactly WHAT you, the
And the bigger question about effectiveness isemployer, want to accomplish. Then, consider what the
whether taking measurement in and of itself willmost cost-effective way is to get started to motivate
actually prompt any action for individuals. Mostyour employees toward permanent healthy behavior
smokers know they smoke and merely having theirchange. Measuring health metrics is a good baseline
biometrics taken and taking a health risk questionnaireactivity, but be aware that it will add duplicate costs
will likely have no impact on causing any behaviorand it will likely require additional investment in behavior
change whatsoever. Many companies who embark onmodification motivations for your employees in order to
a "wellness program" by taking biometrics and using ahave any real effectiveness.